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What you need to know about reviewers . . .
The first rule of using a book reviewer is to avoid using family, friends, and colleagues, because they lack credibility. The second rule of using a book reviewer is to research and investigate potential reviewers, know who they are, look at their reviews, because they, too, may lack credibility.
You have little or no control over who, where, or when someone reviews one or more of your books, but when you do, do so wisely. A competent, professional book reviewer provides a balanced, qualified, and knowledgeable review without bias or prejudice.
You can use professional reviewers, but here again trouble abounds. Sadly, there are self-
Industrial Documents has helped individuals, companies, and corporations navigate through the writing, editing, publishing, and management processes for more than 30 years.
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